Category: Digital Ads

10 USB MICROPHONES THAT YOU CAN USE TO RECORD YOUR OWN VOICEOVERS

Recording a voiceover is no simple task, a lot has to be done in the background in order to ensure that the voiceover is in sync and sounds good as well. Having a good microphone is very helpful for this endeavour. Both XLR and USB microphones are suitable but this article will be focusing on USB microphones.

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THE ORIGIN OF THE DIVERSITY OF MUSIC

We look at music today as a behemoth that has so many different forms, genres and sub-genres than we can count.But have you ever considered where all these forms of music came from?

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HOW TO MAKE MONEY RECORDING AUDIOBOOKS AT HOME

Why Audiobooks?

If someone asked me about two or three years ago,” what is the best form of consuming literature?”, I wouldn’t have hesitated to tell them it was reading books. Books have been a staple of any culture for hundreds  of years and and still remain incredibly popular even today. But there’s just one problem, books are in the decline. It is happening very slowly but surely, and the world dipping further into the depths of technology is mostly to blame.

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THE POWER OF MUSIC AS A DEVICE TO CONVEY A MESSAGE

It’s no secret that music has so many effects on those who hear it. In movies, music conveys a particular feeling or mood that is designed to compliment a scene. Try to imagine some of the iconic scenes in film, like that scene in the matrix where Neo(played by the legendary Keanu Reaves) dodges a barrage of bullets with such flair and grace. Now, imagine how you felt ,indeed, It was the music that set the mood and tone of the whole scene.

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He-man, skeletor, toys, advertising, digital media, social media, ROI, theme songs

Limerick and Rhyme – Chapter II: He-Man, Masters of the Universe

‘By the Power of Grayskull! I! Have! The Power!’

There once was a time when this exclamation of self-assurance could be heard ringing from every boy and girl’s bedroom. He-Man and the Master’s of The Universe was, at a point in time, the most popular animated children’s show aired on TV. Originally dubbed ‘Masters of the Universe (MOTU)’, the line of toys – created by Mattel – informed the direction of the animated TV series.

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ad buy, television, advertising, publicidad, social media, digital marketing, TV, Netflix

Digital Media vs Television Advertising

Why the transition to digital advertising? What’s so bad about TV ad buying? Which platform serves the purpose better?

In the United Kingdom television advertising spend had increased from £3,424 million in 2010 to £4,407m in 2016 – this is comparable to pure-play digital display in which, according to Statista, spending on digital display ads increased from £1,105 to £3,178 in 2016 – this is an example of how significant digital advertising has now become.

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