‘By the Power of Grayskull! I! Have! The Power!’
There once was a time when this exclamation of self-assurance could be heard ringing from every boy and girl’s bedroom. He-Man and the Master’s of The Universe was, at a point in time, the most popular animated children’s show aired on TV. Originally dubbed ‘Masters of the Universe (MOTU)’, the line of toys – created by Mattel – informed the direction of the animated TV series.
Picture it… A planet cleansed of global pollution: a wholesome ozone layer, free of holes; rivers and oceans liberated of all plastic waste; and maybe even plastic toys that recycle themselves!
Toys vs Touchscreens
Growing concerns amongst parents over their child’s playing habits have recently opened dialogue over which toys and devices kids prioritise as a pastime. And new research has discovered that children are spending more time on touchscreens over a traditional choice of toy.