The Jingle: The essential one of advertising.
How many jingles do you know?
Could you list a number of brands just humming the tune of its ad?
Sometimes I wake up in the morning with a song ringing in my head. I can not stop listening to it and in the most unexpected moments I find myself humming it unconsciously. It is not Georgie Dann with her overwhelming and infallible summer songs, nor is my Masiel’s favorite. Then what? It is the song of that ad: a jingle.