Category: Marketing

Crear un jingle

How to cook a jingle by Silent Media

What is the formula of Coca Cola? This and other answers are one of the best kept secrets of humanity together with the formula of eternal youth and travel in time, is not so easily revealed.

Do not worry, in Silent Media we like to talk about what we do. The recipe is simple to cook a jingle you will need these ingredients:

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Our Spielwarenmesse 2017 top ten

Just a month ago we were on the cobbled streets of Nuremberg in search of new musical adventures.

We closed the snack bar for a few days and traveled 2400 km to find out what is cooking at the largest toy industry fair in the world.

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Canciones de Navidad

Jingle Bells: Christmas Songs.

The best thing about Christmas is Christmas music. No, not really.

Every year the stores put on the same CD  with those angelic voices that hit notes with exactly the same frequency as Satan himself. All when your brain is blocked and longs for peace, tranquility and above all silence.

Maybe Christmas carols induce us to buy compulsively, who knows. Joking aside, we could not miss the opportunity to dedicate a post to Christmas songs, couldn’t we?

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Grupos infantiles de los 80 y 90

Full stars: 80s and 90s bands for kids.

Have trends changed that much from the 80’s to today?

What were your favorite band for kids?

In Silent Media we make music for children advertising (among many other things) and we try to be aware of the musical trends in general and those of our target in particular. They rule.

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The Jingle: The essential one of advertising.

How many jingles do you know?

Could you list a number of brands just humming the tune of its ad?

Sometimes I wake up in the morning with a song ringing in my head. I can not stop listening to it and in the most unexpected moments I find myself humming it unconsciously. It is not Georgie Dann with her overwhelming and infallible summer songs, nor is my Masiel’s favorite. Then what? It is the song of that ad: a jingle.

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